How to Use Google Keyword Planner Without Creating an Ad
Google Keyword Planner is an amazing tool for finding the best keywords for your website. The great news is that you can use it without having to create an ad. Follow these simple steps and you’ll be able to access this tool easily. You’ll need a Google Ads account to get started, but don’t worry, you don’t have to run or pay for any ads.
Step-by-Step Tutorial on How to Use Google Keyword Planner Without Creating an Ad
This tutorial will guide you through the process of using Google Keyword Planner without the need to create an ad. By following these steps, you’ll be able to research keywords for your SEO efforts stress-free.
Step 1: Sign in to Your Google Account
First, sign in to your Google account. If you don’t have one, you’ll need to create it.
Make sure you’re signed in with the correct account that you want to use for accessing Google Keyword Planner. This is an essential step because the Keyword Planner is part of Google Ads, which requires a Google account.
Step 2: Go to Google Ads
Go to the Google Ads homepage and sign in with your Google account.
You can find Google Ads by searching for it on Google or going directly to ads.google.com. This is where you’ll set up your access to the Keyword Planner.
Step 3: Click on "Switch to Expert Mode"
Once you’re logged in, you’ll see a prompt to create an ad. Instead of doing that, click on "Switch to Expert Mode" at the bottom of the page.
Switching to Expert Mode bypasses the process of creating an ad. It lets you access all the tools available in Google Ads, including the Keyword Planner.
Step 4: Click on "Tools & Settings"
In the top-right corner, click on "Tools & Settings" which looks like a wrench icon.
This opens up a menu where you’ll find various tools. This is where you can find the Keyword Planner.
Step 5: Select "Keyword Planner" Under the Planning Section
Under the "Planning" section, click on "Keyword Planner."
Now, you have access to the Keyword Planner. You can start researching keywords without creating any ads.
After completing these steps, you’ll be able to use Google Keyword Planner to find and analyze keywords, helping you make better SEO decisions for your website.
Tips for Using Google Keyword Planner Without Creating an Ad
- Google Account: Make sure you’re signed in with the correct Google account to avoid any confusion.
- Expert Mode: Always switch to Expert Mode to access all the tools in Google Ads without needing to create an ad.
- Navigation: Familiarize yourself with the Google Ads interface for easier navigation.
- Save Your Work: Regularly save your keyword lists to avoid losing valuable data.
- Use Filters: Utilize filters in the Keyword Planner to narrow down your search results.
Frequently Asked Questions
Do I need to pay to use Google Keyword Planner?
No, you don’t need to pay to use Google Keyword Planner. You just need a Google Ads account.
Can I use Keyword Planner without a Google Ads account?
No, you need a Google Ads account to access Keyword Planner, but you don’t need to run or pay for ads.
What is Expert Mode in Google Ads?
Expert Mode allows you to access all the tools in Google Ads, including Keyword Planner, without creating an ad.
Can I access Keyword Planner on my mobile device?
Yes, you can access Google Keyword Planner on your mobile device through a web browser.
Is Google Keyword Planner accurate?
Google Keyword Planner provides data sourced directly from Google, making it highly reliable for keyword research.
Summary
- Sign in to Your Google Account.
- Go to Google Ads.
- Click on "Switch to Expert Mode."
- Click on "Tools & Settings."
- Select "Keyword Planner" Under the Planning Section.
Conclusion
Using Google Keyword Planner without creating an ad is quite simple once you know the steps. This tool is invaluable for anyone looking to boost their SEO game by finding the most effective keywords for their website. Remember, the key is to switch to Expert Mode to access all the tools without having to set up an ad campaign. This straightforward method helps you avoid unnecessary steps and focus on what matters most—improving your website’s visibility. Give it a try and see how it can enhance your SEO strategy. Happy keyword planning!

Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.