Adding keywords to your Google Ads campaign is crucial for targeting the right audience and increasing the effectiveness of your ads. It’s a simple process that involves identifying relevant keywords and adding them to your ad groups. By doing so, you’ll help Google understand what your ad is about and who it should be shown to.
Step by Step Tutorial: How to Add Keywords to Google Ads
Before we dive into the step by step process, it’s important to note that adding keywords is all about making your ads more relevant to the users’ search queries. This will not only help your ad to appear in the right searches but also improve your click-through rate.
Step 1: Sign in to your Google Ads account
First things first, you need to log in to your Google Ads account.
Once you’re logged in, you’ll be able to access all the features and settings needed to manage your ads.
Step 2: Select the campaign and ad group
Choose the campaign and ad group where you want to add keywords.
Remember that keywords are added at the ad group level, so make sure you’re working on the right one.
Step 3: Click on ‘Keywords’ and then on ‘Add Keywords’
Find the ‘Keywords’ tab and click on it, then select ‘Add Keywords’.
This will open a box where you can type or paste your chosen keywords.
Step 4: Enter your keywords
Type or paste your keywords into the box provided.
You can add multiple keywords at a time, separated by commas. Make sure they are relevant to the ads in the ad group.
Step 5: Save your changes
After adding your keywords, don’t forget to save your changes.
Your keywords are now added to your ad group and will start triggering your ads when users search for them.
After completing these steps, your ads will start appearing for the keywords you’ve chosen. Over time, you’ll be able to analyze the performance of these keywords and make adjustments accordingly.
Tips: Optimizing Keywords in Google Ads
- Use a mix of broad, phrase, and exact match keywords to cover different search intents.
- Regularly review and refine your keyword list to remove underperforming keywords.
- Consider adding negative keywords to prevent your ads from showing in irrelevant searches.
- Use keyword research tools to find new, relevant keywords to add to your campaigns.
- Monitor your keyword’s quality score, which reflects the relevance of your keywords to your ads and landing pages.
Frequently Asked Questions
What are the different match types for keywords in Google Ads?
The match types determine how closely a user’s search query needs to match your keyword for your ad to be considered for display.
How often should I update my keyword list?
It’s a good practice to review and update your keyword list at least once a month to ensure they are still relevant and performing well.
Can I use the same keywords in different ad groups?
Yes, you can use the same keywords in different ad groups, but it’s important to ensure that the ads and landing pages are relevant to those keywords.
How many keywords should I add to each ad group?
There’s no strict rule, but it’s generally recommended to have 5-20 keywords per ad group.
What is a negative keyword?
A negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase.
Summary
- Sign in to your Google Ads account.
- Select the correct campaign and ad group.
- Click on ‘Keywords’ and then ‘Add Keywords’.
- Enter your chosen keywords.
- Save your changes.
Conclusion
Adding keywords to your Google Ads campaign is a vital step in targeting the right audience and boosting the performance of your ads. By following the steps outlined above, you’ll be well on your way to crafting a successful campaign that reaches potential customers when they’re searching for what you offer. Remember, the key to a successful Google Ads campaign is not just in the keywords you choose but also in the continuous optimization and refinement of your keyword list. Keep track of your ad performance, make adjustments as necessary, and don’t be afraid to experiment with different keyword match types. With a little patience and persistence, you’ll see your Google Ads campaign flourish.
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.