Ready to get your content seen by more eyes on Google? Researching keywords is a vital first step. In just a few minutes, you’ll know the basics of how to find the right keywords that can help your website or blog reach the top of the search results. Let’s dive in!
Step by Step Tutorial to Research Keywords on Google
Before we jump into the steps, let’s understand what we’re aiming for. Keyword research helps us find the words and phrases that people are typing into Google when they’re looking for something. By knowing these, we can create content that matches what they’re searching for. That way, our website or blog is more likely to show up in their search results.
Step 1: Brainstorm a List of Keywords
Think about the main topics related to your content.
Now, brainstorming may sound like a fancy term, but it’s just about thinking of ideas. What are some words or phrases that relate to the content you want to write about or the product you’re selling? Jot these down. These initial ideas will be the seed for finding more specific keywords later on.
Step 2: Use Google’s Autocomplete
Type your brainstormed keywords into Google and see what suggestions come up.
Ever noticed how when you start typing into Google, it tries to finish your sentence? That’s Google’s autocomplete feature, and it’s a goldmine for keyword research. Just start typing your ideas into the search bar, and you’ll see a list of suggestions pop up. These are real searches that people have made, so they’re worth noting.
Step 3: Check out the ‘People Also Ask’ Section
Look at the questions people are asking related to your keywords.
When you search for something on Google, you’ll often see a section titled ‘People Also Ask’ with a bunch of questions. These questions can give you insights into what people want to know about your topic. Plus, answering these questions in your content can be a great way to attract visitors.
Step 4: Use Google Keyword Planner
Create a free Google Ads account to access this tool for more in-depth keyword data.
Google Keyword Planner is a tool designed for advertisers, but it’s also handy for keyword research. You’ll need to create a Google Ads account to use it, but don’t worry – it’s free. The Keyword Planner will give you data on search volume, competition, and more for various keywords.
Step 5: Analyze the Search Engine Results Page (SERP)
Search your keywords and study the first page of results to understand what content ranks well.
Last but not least, do a simple Google search with your keywords and take a good look at the first page of results. What kind of content is ranking well? Are there any ads? What seems to be working for the top spots? This can give you clues on how to structure your content.
After completing these steps, you’ll have a list of keywords that are relevant to your content and popular with Google searchers. This will help guide your content creation, making it more likely to be seen and clicked on in search results.
Tips for Researching Keywords on Google
- Think like your audience. What would they type into Google to find your content?
- Use long-tail keywords. These are longer, more specific phrases that are easier to rank for.
- Don’t forget about local keywords if your content is location-specific.
- Keep an eye on trends. What’s hot right now might be a keyword goldmine.
- Use a mix of broad and specific keywords for the best chance at traffic.
Frequently Asked Questions
What is a keyword?
A keyword is a word or phrase that describes the content on your page or post.
Imagine you wrote a blog about baking cookies. The word "cookies" is a keyword because it’s what your blog is all about.
Why is keyword research important for SEO?
Keyword research helps your content rank higher in search engine results.
By using the right keywords, you’re telling Google, "Hey, this is what my content is about!" And Google says, "Great, I’ll show this to people searching for those words."
How often should I do keyword research?
Keyword research should be done regularly to stay on top of trends and changes.
Think of it like this: if you keep wearing bell-bottoms thinking they’re still in style, you might not get the attention you’re hoping for. The same goes for keywords – what worked yesterday might not work today.
Can I use the same keywords on different pages?
It’s best to use unique keywords for each page to avoid competing with yourself.
Let’s say you have two pages about cookies. If both use the same keyword, you’re making them fight against each other for Google’s attention. Give them each their own keywords, so they both stand a chance.
How many keywords should I use in my content?
Aim for a primary keyword and a few secondary ones to avoid keyword stuffing.
Imagine you’re making a sandwich. You wouldn’t just pile on the ham and call it a day, right? You want a balance of meat, cheese, veggies, and condiments. The same balance is needed with keywords in your content.
Summary
- Brainstorm a list of keywords.
- Use Google’s autocomplete.
- Check out the ‘People Also Ask’ section.
- Use Google Keyword Planner.
- Analyze the SERP.
Conclusion
Researching keywords on Google is like going on a treasure hunt – it’s exciting and rewarding when you find the right ones. Following the steps above, you’ll uncover the keywords that will help your content rank higher and reach more people. Remember, the digital world is always evolving, so your keyword research should be an ongoing process. Keep digging, keep refining, and most importantly, keep creating content that your audience will love. Who knows, with the right keywords, your next post could be the talk of the internet! So, what are you waiting for? Get out there and start your keyword research on Google!
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.