Finding the most searched keywords on Google is like discovering a treasure trove of insights for any website owner, blogger, or online marketer. It’s a crucial aspect of SEO (Search Engine Optimization) that can greatly impact your content’s visibility and traffic. But how exactly can you dig into this rich mine of information? Well, it’s simpler than you think, and I’m here to guide you through it.
Step by Step Tutorial to Find Most Searched Keywords on Google
Before we dive into the steps, let’s understand what we aim to achieve. By finding the most searched keywords on Google, we can tailor our content to match what people are actively looking for, increasing the chances of our website showing up in search results.
Step 1: Use Google Keyword Planner
Start by accessing Google’s Keyword Planner, which is part of the Google Ads platform.
Google Keyword Planner is a powerful tool designed to help advertisers find keywords for their campaigns. However, it’s also incredibly useful for anyone looking to find popular search terms. You’ll need a Google Ads account to use it, but don’t worry, creating one is free and doesn’t require you to run an ad campaign.
Step 2: Discover New Keywords
Once you’re in Keyword Planner, select the ‘Discover new keywords’ option.
This feature allows you to input topics, phrases, or a website URL to generate a list of related keywords. Think about the general theme of your content or website to get relevant suggestions.
Step 3: Analyze the Results
Review the keyword ideas provided, paying attention to metrics like average monthly searches and competition.
The average monthly searches give you an idea of how often a keyword is searched for, while the competition metric indicates how many others are targeting that keyword. Ideally, you want to find high-search, low-competition keywords.
Step 4: Use Google Trends
Check Google Trends to understand the keyword’s search volume over time.
Google Trends offers a visual representation of a keyword’s popularity. It can show you if a keyword is gaining interest or becoming less relevant, which is crucial for seasonal topics or emerging trends.
Step 5: Evaluate and Select Keywords
Make a list of relevant keywords with high search volumes and low to medium competition.
Consider the relevance of each keyword to your content and whether it aligns with the intent of your potential visitors. It’s not just about volume; the keyword should be a natural fit for your website.
After completing these steps, you’ll have a list of potent keywords to incorporate into your content strategy. This can lead to improved SEO, more organic traffic, and better engagement with your audience.
Tips for Finding Most Searched Keywords on Google
- Use long-tail keywords: These are longer, more specific phrases that are less competitive and can attract a more targeted audience.
- Consider keyword intent: Think about what the searcher is hoping to find with that keyword and ensure your content meets that need.
- Keep an eye on keyword trends: Stay updated on changing search patterns to keep your content relevant.
- Use synonyms and variations: This can help you capture a wider range of search queries.
- Combine tools: Don’t rely solely on one tool; cross-reference your findings with other keyword research tools for a broader perspective.
Frequently Asked Questions
Do I need a Google Ads account to use Keyword Planner?
Yes, you need a Google Ads account to access the Keyword Planner, but you can create one for free and use the tool without running an ad campaign.
How often should I do keyword research?
Keyword research should be an ongoing process, as search trends can change frequently. Aim to revisit your keyword strategy every few months or when you’re planning new content.
Can I use these keywords for non-Google search engines?
While these steps focus on Google, most searched keywords will generally be popular on other search engines as well. It’s good practice to optimize for multiple search engines.
Are high-competition keywords worth targeting?
High-competition keywords can be challenging to rank for, especially for newer or smaller websites. It’s often more effective to target lower-competition keywords where you have a better chance of standing out.
Should I target keywords with the highest search volume?
Not necessarily. Aim for relevance and search intent over sheer volume. Sometimes, less popular keywords can drive more qualified traffic to your site.
Summary
- Access Google Keyword Planner.
- Select ‘Discover new keywords.’
- Analyze the keyword ideas provided.
- Check Google Trends.
- Evaluate and select relevant keywords.
Conclusion
There you have it—the keys to unlock the secrets of Google’s most searched keywords. By following the steps outlined above, you can optimize your website’s content to align with what people are looking for, which is crucial in the ever-competitive digital landscape. Remember, keyword research is not a one-off task; it’s a continuous journey. As search behaviors evolve, so should your keyword strategy. Stay curious, stay updated, and most importantly, stay relevant to your audience. Now go forth, use these tips to find the most searched keywords on Google, and watch your online presence grow!
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.