Linking your Google Business Profile to your Google Ads account is a powerful way to boost the visibility of your business. It allows you to display your business’s location, hours, and other important information directly in your ads. It also helps you track how well your ads are performing. To link the two, you’ll need to have a Google Ads account and a verified Google Business Profile.
Step by Step Tutorial: How to Link Google Business Profile to Google Ads
Before we dive into the steps, it’s important to understand that linking your Google Business Profile to your Google Ads account will enhance your advertising efforts. It allows you to use location extensions in your ads, which can increase click-through rates and bring more customers to your doorstep.
Step 1: Sign in to your Google Ads account
Begin by logging into your Google Ads account where you want to link your Business Profile.
Once you’re signed in, make sure that you’re using the correct Google Ads account. If you manage multiple accounts, double-check that you’re working in the right one.
Step 2: Click on ‘Ads & extensions’
In the left-hand menu, click on ‘Ads & extensions’, then on ‘Extensions’ at the top of the page.
This will take you to the page where you can view and manage all the extensions linked to your ads. Extensions are additional pieces of information that can make your ads more compelling.
Step 3: Click the blue plus button
On the ‘Extensions’ page, click the blue plus button and select ‘Location extension’.
The location extension is what allows you to show your Google Business Profile information in your ads.
Step 4: Choose ‘Link to an account I know’
You’ll be given several options for adding a location extension. Choose ‘Link to an account I know’.
By selecting this option, you’ll be able to link your existing Business Profile to your Google Ads account.
Step 5: Enter your Business Profile email
Enter the email address associated with the Google Business Profile you want to link.
Make sure you enter the correct email address for the Business Profile you want to use. This is usually the email you use to sign into Google My Business.
Step 6: Send/accept the link request
Send the link request, and then accept the request in your Google Business Profile account.
After sending the request, you’ll need to go to your Google Business Profile account to accept it. This is an important security measure to ensure that only authorized users can link the profiles.
Once you’ve completed these steps, your Google Business Profile information will be linked to your Google Ads account. This means that your business’s location, hours, and other details can now be displayed directly in your ads, helping potential customers find you more easily.
After linking your Google Business Profile to your Google Ads account, your ads will start showing with your location details. This can lead to an increase in foot traffic and calls to your business. Additionally, you’ll be able to see how many people interacted with your location information in your ad, which can help you measure the effectiveness of your ads.
Tips: How to Maximize the Benefits of Linking Google Business Profile to Google Ads
- Regularly update your Google Business Profile to ensure that the information shown in your ads is accurate.
- Use high-quality images in your Business Profile to attract more attention to your ads.
- Encourage customers to leave reviews on your Business Profile, as positive reviews can boost the credibility of your ads.
- Make sure your business address and phone number are consistent across your Business Profile and website for the best results.
- Take advantage of location targeting in Google Ads to further increase the relevance of your ads to local customers.
Frequently Asked Questions
Can I link multiple Google Business Profiles to a single Google Ads account?
Yes, you can link multiple Google Business Profiles to a single Google Ads account. This is useful if you manage advertising for multiple locations.
Do I need to have a verified Google Business Profile to link it to Google Ads?
Yes, your Google Business Profile needs to be verified to link it to your Google Ads account. Verification ensures the accuracy of the business information.
Can I unlink my Google Business Profile from Google Ads?
Yes, at any time, you can unlink your Google Business Profile from Google Ads by removing the location extension.
Will linking my Google Business Profile to Google Ads cost extra?
No, linking your Google Business Profile to Google Ads is a free feature. However, standard ad costs still apply.
How long does it take for the location extension to show up in my ads?
Once you link your Business Profile and set up location extensions, they can start showing in your ads almost immediately, subject to ad approval processes.
Summary
- Sign in to your Google Ads account.
- Click on ‘Ads & extensions’ and then ‘Extensions’.
- Click the blue plus button and select ‘Location extension’.
- Choose ‘Link to an account I know’.
- Enter your Business Profile email.
- Send/accept the link request.
Conclusion
Linking your Google Business Profile to your Google Ads account is a straightforward process that can significantly benefit your business. By following the steps outlined above, you can enhance the visibility of your ads and make it easier for customers to find and contact you. Remember to keep your Business Profile information up to date and to use high-quality images to make the most of your location extensions. With this powerful tool at your fingertips, you’re well on your way to driving more traffic and sales through your Google Ads campaigns. So, why not give it a try and see the impact it can have on your business?
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.