How to Link Google Business Profile to Google Ads can be handled safely by first identifying the exact feature or application involved, then using its supported controls.
Steps
- Sign in to Google Ads and the Google account that has appropriate access to the Business Profile.
- In Google Ads, open the current Assets area and add/manage a Location asset.
- Choose the option to connect/select the relevant Business Profile or business locations and complete any authorization prompts.
- Select the correct locations if the account manages more than one business.
- Review the asset status and ad/location reporting after Google processes the connection.
What to know
Google has renamed and reorganized advertising features over time; older instructions may call these location extensions. Current Google Ads uses assets, and the exact navigation can change.
Important cautions
Only link profiles you are authorized to advertise. Confirm addresses, business names, and account access before applying a connection across campaigns, especially in agency or multi-location accounts.
Verify the result
Review the asset status and ad/location reporting after Google processes the connection. Afterward, confirm the change with a normal test before removing an original file, old configuration, recovery option, or working account that could be needed to undo the change.
Additional guidance
After linking, confirm that the correct business locations are eligible and that Google Ads is not pulling an outdated or unintended location. Multi-location businesses should use appropriate location groups/selection rules. Changes to Business Profile information can affect what the location asset displays, so keep the profile itself accurate and verified.
Access and ownership
The Google account connecting the asset needs suitable permissions in both products. If a Business Profile is owned by a client or another team, request the proper access instead of transferring ownership simply to make the ad connection. Document which Ads account and location set were linked so future administrators can audit the configuration.
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.