How to Use Google Ads: A Beginner’s Guide to Advertising

Ready to dive into the world of online advertising with Google Ads? It’s simpler than you might think! Google Ads is a powerful tool that can help you reach new customers and grow your business. With just a few clicks, you can create ads that show up on Google search results or across the web. Let’s get started!

Step by Step Tutorial: How to Use Google Ads

Before we begin, it’s important to understand what you’ll achieve by following these steps. You’ll learn how to set up an account, create your first campaign, choose the right keywords, set a budget, and launch your ad. Let’s break it down.

Step 1: Create a Google Ads Account

The first step is to set up your Google Ads account.

To start using Google Ads, you need to have a Google account. If you don’t have one, it’s easy to create. Once you’ve got your Google account ready, head over to the Google Ads website and click on "Start now" to sign up for a new Ads account. You’ll be asked for some basic information about your business, and then you’re good to go!

Step 2: Set Up Your First Campaign

Next, you’ll set up your first advertising campaign.

After signing in, you’ll see the Google Ads dashboard. Click on the "New Campaign" button. Google Ads will ask you to choose a campaign goal, such as getting more website visits or increasing sales. Select the one that aligns with your business objectives. You’ll also pick the campaign type, like search ads or display ads, and define your target audience.

Step 3: Choose Your Keywords

Choosing the right keywords is crucial.

Keywords are the words or phrases that trigger your ad to appear when people search on Google. Think about what potential customers might type into the search bar when looking for your products or services. Use the Google Keyword Planner tool to research and select the most effective keywords for your campaign.

Step 4: Set Your Budget

Decide how much you’re willing to spend.

In the campaign settings, you’ll find options to set a daily budget for your ads. This ensures you don’t spend more than you can afford. You can choose a fixed amount or let Google Ads suggest a budget based on your campaign goals. Remember, you only pay when someone clicks on your ad.

Step 5: Create Your Ad

Now, it’s time to create your ad.

Google Ads provides templates and guidance to create your ad. Write a compelling headline and description, and include a call-to-action like "Buy now" or "Learn more." Make sure your ad is clear, informative, and relevant to the keywords you’ve chosen.

Step 6: Launch Your Campaign

Finally, launch your campaign and watch the results!

Review your campaign and make sure everything looks good. When you’re ready, click the "Launch" button. Your ad will go through a review process and, once approved, will start appearing to potential customers. Keep an eye on your campaign’s performance and make adjustments as needed.

After you complete these steps, your Google Ads campaign will be up and running. You’ll be able to track its performance through the dashboard and see real-time data about how many people are clicking on your ads and visiting your website.

Tips for Using Google Ads

  • Always start with a clear goal for your campaign.
  • Keep your target audience in mind when choosing keywords and creating ads.
  • Monitor your campaign regularly and adjust your strategy based on performance data.
  • Don’t be afraid to experiment with different ad formats and features.
  • Take advantage of Google’s resources and tutorials to optimize your campaigns.

Frequently Asked Questions

How much does it cost to use Google Ads?

The cost of using Google Ads varies depending on your budget and bidding strategy. You only pay when someone clicks on your ad, so you have control over how much you spend.

Can I target specific locations with my ads?

Yes, Google Ads allows you to target specific geographic locations, so your ads only show to people in areas where you want to do business.

How long does it take for my ad to be approved?

Google reviews ads to make sure they meet their advertising policies. This process can take up to one business day.

Is Google Ads suitable for small businesses?

Absolutely! Google Ads is a flexible platform that can accommodate any budget, making it ideal for businesses of all sizes.

Can I run multiple campaigns at the same time?

Yes, you can run multiple campaigns simultaneously, each with its own set of goals and budget.


  1. Set up a Google Ads account.
  2. Create your first campaign.
  3. Select the right keywords.
  4. Set your budget.
  5. Create your ad.
  6. Launch your campaign.


Google Ads is a powerful platform that can help you reach a wider audience and grow your business. With the right strategy and a bit of patience, you can create successful campaigns that drive traffic to your website and increase sales. Remember to start with a clear goal, select the right keywords, and set a realistic budget. Keep an eye on your campaign’s performance and be ready to tweak your approach as you learn what works best for your business.

And there you have it—a straightforward guide on how to use Google Ads. Whether you’re a seasoned marketer or a small business owner just getting started with online advertising, Google Ads offers the tools and flexibility you need to succeed. So, what are you waiting for? Get out there and start creating your first Google Ads campaign today!