How to Duplicate a Campaign in Google Ads: A Step-by-Step Guide

Duplicating a campaign in Google Ads is a nifty trick that can save you a ton of time. It’s like making a copy of a key; you get the same result without having to go through the whole process again. Let’s say you’ve got a campaign that’s doing really well or you want to test a few changes without messing with the original. Instead of starting from scratch, you can just duplicate it. Simple, right? Let’s dive into how you can do this step by step.

Step by Step Tutorial: How to Duplicate a Campaign in Google Ads

Before we get into the nitty-gritty, let’s clarify what we’re aiming for here. By duplicating a campaign, you create an exact copy of it. This means all the settings, ads, and keywords are replicated. You can then make any necessary tweaks to the new campaign without affecting the original one.

Step 1: Sign in to your Google Ads account

The first step is to log into your Google Ads account.

After you’ve signed in, you’ll find yourself on the dashboard. This is your control center, where you can see all your campaigns at a glance.

Step 2: Select the campaign you want to duplicate

Next, choose the campaign that you want to replicate.

Give your campaigns clear names so you can identify them easily. If you hover over the name, you’ll see a few options pop up.

Step 3: Click on the ‘Settings’ tab

Now, click on the ‘Settings’ tab for the campaign you’ve chosen.

This tab is where all the magic happens. It’s like your campaign’s backstage, where you set up all the important details.

Step 4: Click on ‘Copy’

In the ‘Settings’ tab, you’ll find an option to ‘Copy’ the campaign.

It’s usually a small button or link, but it’s powerful. One click, and you’ve got yourself a clone!

Step 5: Create a new campaign by clicking ‘Paste’

Finally, create your new campaign by clicking ‘Paste.’

After you click ‘Paste,’ a new window will pop up, asking you to review the new campaign’s settings. Make sure everything’s in order before you proceed.

After completing these steps, you’ll have a brand-new campaign that’s the spitting image of the original. From there, you can tweak it to your heart’s content without worrying about messing up the original campaign. It’s like having a safety net, so you can take risks and try new things.

Tips for Duplicating a Campaign in Google Ads

  • Rename your duplicated campaign immediately to avoid confusion.
  • Review all settings after duplicating to ensure they suit your new campaign’s goals.
  • Use the duplication feature to test different bidding strategies without altering your existing campaigns.
  • Remember that duplicating a campaign doesn’t duplicate the campaign’s historical data.
  • Double-check your budget settings to make sure you’re not accidentally overspending.

Frequently Asked Questions

How long does it take to duplicate a campaign?

It’s pretty much instantaneous! As soon as you click ‘Paste,’ the new campaign is created.

Will my duplicated campaign start running automatically?

No, you’ll need to review and enable it before it goes live. This gives you a chance to make any necessary changes.

Can I duplicate a campaign to a different Google Ads account?

No, the duplication feature only works within the same account. You can’t directly copy a campaign to a different account.

Does duplicating a campaign duplicate the ad’s performance as well?

No, the performance data doesn’t carry over. Your new campaign starts with a clean slate in terms of performance metrics.

Can I edit the duplicated campaign before it goes live?

Absolutely! You can and should make any tweaks to suit your new objectives.

Summary

  1. Sign in to your Google Ads account.
  2. Select the campaign you want to duplicate.
  3. Click on the ‘Settings’ tab.
  4. Click on ‘Copy.’
  5. Create a new campaign by clicking ‘Paste.’

Conclusion

Now that you know how to duplicate a campaign in Google Ads, you’re well on your way to becoming a more efficient digital marketer. This simple yet effective technique can save you loads of time and help you test different strategies with ease. Whether you’re looking to scale successful campaigns or experiment with new ones, duplicating campaigns can be a game-changer.

Just remember to double-check all your settings, especially the budget, and don’t forget to give your new campaign a unique name. With these tips in mind, you’re ready to take your Google Ads skills to the next level.

If you ever feel stuck or need a bit more guidance, there are plenty of resources available online. From Google’s own support pages to forums and tutorials, the digital marketing community is full of helpful advice. So go ahead, give it a try, and watch your campaigns flourish. Happy marketing!