How to Link Google Ads to Google Analytics: A Step-by-Step Guide

Linking your Google Ads to Google Analytics can seem like a daunting task, but it’s a crucial step to understanding and maximizing your ad performance. By connecting these two powerful tools, you can gain insights into how users interact with your website after clicking on your ads, allowing you to make informed decisions about your advertising strategies.

Step by Step Tutorial: Linking Google Ads to Google Analytics

Before diving into the steps, let’s quickly discuss what we’re about to do. Linking Google Ads to Google Analytics allows you to track the behavior of users who click on your ads and visit your website. This integration provides valuable data that can help you optimize your ad campaigns for better performance.

Step 1: Sign in to Your Google Analytics Account

Sign in to the Google Analytics account that you want to link to your Google Ads account.

Once signed in, make sure you have the correct permissions to modify the account settings. You’ll need ‘Edit’ permissions to link the two accounts.

Step 2: Navigate to ‘Admin’ and Select ‘Google Ads Linking’

In your Analytics account, click on ‘Admin’, and under the property column, click on ‘Google Ads Linking’.

This step is crucial as it’s the gateway to integrating your Google Ads account with Analytics.

Step 3: Click on ‘+ New Link Group’

Once in the Google Ads Linking section, click on ‘+ New Link Group’ to start the process.

This action will prompt you to select the Google Ads accounts you wish to link. If you have multiple accounts, choose the one relevant to your Analytics property.

Step 4: Select the Google Ads Account You Want to Link

Select the checkbox next to the Google Ads account you want to link and click ‘Continue’.

Keep in mind that you can link more than one Google Ads account, but for simplicity, start with one and add others later if needed.

Step 5: Turn on Linking for Each View in Analytics

You’ll see a list of views from your Analytics property. Turn on linking for each view in which you want Google Ads data.

Enabling this option will allow the selected views to receive data from your linked Google Ads account.

Step 6: Click ‘Link Accounts’

After selecting the views, click ‘Link Accounts’ to finalize the linking process.

Congratulations! You’ve now linked your Google Ads account to Google Analytics. This integration will start funneling data between the two platforms, giving you a comprehensive view of user behavior post-ad click.

After completing these steps, you’ll begin to see Google Ads data in your Google Analytics account. This information can be found under the ‘Acquisition’ reports, where you’ll have access to metrics such as clicks, cost, and conversion data. With this data, you can better understand the effectiveness of your ads and make necessary adjustments to improve results.

Tips for Linking Google Ads to Google Analytics

  • Ensure that the Google Ads account you’re linking has active campaigns running to see immediate data in Analytics.
  • Double-check that you have ‘Edit’ permissions in Google Analytics to avoid access issues during the linking process.
  • Remember to link all relevant views in Analytics to get a complete picture of your ad performance across different segments of your website.
  • Consider using auto-tagging in Google Ads to simplify the data import process and ensure accurate tracking.
  • Regularly review the linked data in Analytics to make informed decisions about your ad campaigns and website optimization efforts.

Frequently Asked Questions

Can you link multiple Google Ads accounts to a single Google Analytics property?

Yes, you can link multiple Google Ads accounts to a single Google Analytics property by repeating the linking process for each account.

What if I don’t see any data in Analytics after linking?

There could be several reasons for this, including delays in data processing, lack of recent ad clicks, or incorrect linking. Verify that auto-tagging is enabled in Google Ads and that the linked accounts are active.

How long does it take for Google Ads data to appear in Google Analytics?

Usually, it takes about 24 hours for Google Ads data to start appearing in Google Analytics after the accounts are linked.

What permissions do I need in Google Analytics to link it to Google Ads?

You need ‘Edit’ permissions in Google Analytics to link it to a Google Ads account.

Can I unlink a Google Ads account from Google Analytics?

Yes, you can unlink a Google Ads account from Google Analytics by navigating to the ‘Google Ads Linking’ section in ‘Admin’ and removing the selected account.


  • Sign in to your Google Analytics account with ‘Edit’ permissions.
  • Navigate to ‘Admin’ and select ‘Google Ads Linking’.
  • Click ‘+ New Link Group’.
  • Select the Google Ads accounts to link.
  • Turn on linking for each view in Analytics.
  • Click ‘Link Accounts’ to finalize.


Linking Google Ads to Google Analytics is like giving yourself a superpower in the world of digital advertising. It’s not just about dumping data into a system; it’s about weaving together a story of your user’s journey from the moment they click on your ad to the actions they take on your website. It’s the bridge that connects the dots between your advertising efforts and your website’s performance.

Think of Google Ads as your fishing rod and Google Analytics as your fish finder. With these two linked, you’re not just casting your line blindly into the vast ocean of the internet. You’ve got the tools to see where the fish are biting, what bait they like, and where you should cast next.

So, roll up your sleeves and get ready to dive into a sea of data that can transform your advertising strategies. Remember, the digital world is ever-changing, and staying informed is key to staying ahead. Use this guide as your compass, and navigate your way to successful ad campaigns that not only reach your target audience but resonate with them.

Have you linked your Google Ads to Google Analytics yet? If not, now’s the time to harness the power of these two platforms and watch your digital marketing efforts soar to new heights.