When you visit websites or use apps on your iPad, you are likely to see some ads. These ads may be relevant to the content on the site or in the app that you are using, but they may also be based on your previous activity on the device.
This is done to provide ads that are more relevant to your interest, but you may prefer that this tracking not occur. Fortunately there is a setting on your iPad that can limit the amount of tracking that is occurring when you use it. Our guide below will show you where to find and enable this setting.
How to Limit Ad Tracking on an iPad
The steps in this article were performed on a 6th-generation iPad in iOS 12.2. While this can significantly reduce the amount of ad tracking that happens on your iPad, it won’t stop it entirely.
The first part of this guide will show you a quick set of instructions on how to find and change the ad tracking setting. You can continue scrolling for the full tutorial with pictures, or you can click here to jump to that part of this guide.
- Open Settings.
- Open Privacy.
- Tap the Advertising button.
- Touch the button to the right of Limit Ad Tracking to turn it on.
This setting is enabled when there is green shading around the button.
This setting will limit the amount of ad tracking that occurs on your iPad, but it won't stop it completely.
Full Guide – How to Reduce Ad Tracking on an iPad
Step 1: Open the Settings menu.
Step 2: Select Privacy in the left column.
Step 3: Choose the Advertising option at the bottom of the right column.
Step 4: Tap the button to the right of Limit Ad Tracking to turn it on. I am limiting ad tracking in the picture below.
Are you running out of space on your iPhone or iPad and you need to free some up? Check out our iPhone storage guide and see some of the ways that you can remove apps and files to increase your storage.
Kermit Matthews is a freelance writer based in Philadelphia, Pennsylvania with more than a decade of experience writing technology guides. He has a Bachelor’s and Master’s degree in Computer Science and has spent much of his professional career in IT management.
He specializes in writing content about iPhones, Android devices, Microsoft Office, and many other popular applications and devices.