How to Add a Google Form to Mailchimp (Link, Pre-Fill or Embed)

You can’t embed a working Google Form inside a Mailchimp email. Email apps like Gmail, Outlook and Apple Mail block the iframes and scripts that embedded forms need, so the form either disappears or shows as a blank box. What you can do is link to the form from a button or image in your email, pre-fill each subscriber’s email address, and embed the full form on a Mailchimp landing page or your website. This guide walks through each option.

Quick Answer

In Google Forms, click Send, choose the link tab, and copy the URL. In your Mailchimp email, add a Button (or an image of the form’s first question) and paste the URL as the link. To embed the actual form, copy the <> Embed HTML code and paste it into a Code block on a web page, not an email.

Why Embedding in an Email Doesn’t Work

Google Forms’ embed code is an iframe. Almost every email client strips iframes and JavaScript for security, and Mailchimp’s email builder doesn’t support them either. Even if the code survives, subscribers would see nothing or a broken frame. Linking out is the reliable approach, and it still gets good response rates when the call to action is clear.

Method 1: Link to the Form With a Button

1. Open your form in Google Forms and click Send (or Publish in newer versions, then copy the responder link).
2. Click the link icon, check Shorten URL if you want a short link, and click Copy.
3. In Mailchimp, open your email in the builder and drag a Button block into the content.
4. Set the button text, such as Take the 2-minute survey.
5. Set Link to to Web address and paste the form URL.
6. Send a test email and click the button to confirm it opens the form.

Make sure the form’s settings let anyone respond. In Forms, check Settings > Responses and turn off Restrict to users in your organization if subscribers are outside your Google Workspace domain. If Collect email addresses requires sign-in, some people won’t be able to respond.

Method 2: Use a Screenshot of the Form as a Clickable Image

1. Take a screenshot of the form’s header and first question.
2. Add an Image block in Mailchimp, upload the screenshot, and click Link to add the form URL.
3. Add alt text, such as “Start the customer survey,” for people whose email hides images.

This makes the form feel like part of the email while keeping the link reliable. Pair it with a button for people who don’t click images.

Method 3: Pre-Fill Each Subscriber’s Email Address

Google Forms can pre-fill answers through the URL, and Mailchimp can insert each subscriber’s details with merge tags.

1. In Google Forms, click the three dots > Get pre-filled link.
2. Type a placeholder, such as test, in your email question and click Get link, then Copy link.
3. In the copied URL, find the part like entry.123456789=test and replace test with Mailchimp’s email merge tag, *|EMAIL|*. Use *|FNAME|* for a first-name question.
4. Paste the edited URL as your button link and send a test to confirm the field fills in.

This saves typing and helps you match responses to subscribers. Tell people their email is pre-filled so they can change it, and follow your privacy policy for how responses are used.

Method 4: Embed the Form on a Landing Page or Website

1. In Google Forms, click Send and choose the <> tab. Set the width and height and click Copy.
2. On a Mailchimp landing page or website page, add a Code block (available on many plans; the name may differ) and paste the embed code. On your own site, paste it into an HTML block.
3. Publish the page and link to it from your email.

If your Mailchimp plan doesn’t offer a Code block, host the page on your own website instead. Increase the embed height if the form shows its own scroll bar.

Google Form vs. Mailchimp’s Own Forms and Surveys

	Google Forms	Mailchimp forms and surveys
Best for	Detailed surveys, quizzes, file uploads	Sign-ups and short surveys tied to your audience
Responses	Google Sheets	Mailchimp audience fields and reports
Updates subscriber profiles	No (unless you connect them with an integration)	Yes

If you only need an email address or a single question, Mailchimp’s built-in forms or survey tools may be simpler. Use Google Forms when you need its question types, logic or Sheets analysis.

Tips for More Responses

• Say how long it takes in the button or headline.
• Put the button above the fold, and repeat it near the end.
• Keep the form short and mobile-friendly; most people open email on phones.
• Send a reminder to people who didn’t click, using Mailchimp’s segments.

Frequently Asked Questions

Can I use the embed code in Mailchimp’s Code block for emails?

The code block in emails won’t make an iframe work in inboxes. Use a link instead.

Will Mailchimp track clicks on the form link?

Yes. Click tracking shows who clicked the button, but not whether they submitted the form.

Can I send form responses back to Mailchimp?

Not natively. Third-party automation tools can connect Google Forms or Sheets to Mailchimp.

Summary

1. Google Forms can’t be embedded in an email.
2. Link to the form from a button or clickable screenshot.
3. Pre-fill the email field with the *|EMAIL|* merge tag.
4. Embed the real form on a landing page or website.