How to Embed Google Form in Mailchimp: Step-by-Step Guide

Embedding a Google Form in Mailchimp can be a fantastic way to gather information from your subscribers. It’s a simple process that involves getting the embed code from Google Forms and pasting it into your Mailchimp campaign. Once you’ve done this, your subscribers can fill out the form directly from their email. Ready to learn how? Let’s dive in.

Step by Step Tutorial on How to Embed Google Form in Mailchimp

Before we get into the nitty-gritty, it’s important to understand why you’d want to embed a Google Form into your Mailchimp email campaign. Perhaps you’re looking to conduct a survey, gather feedback, or even sign up volunteers. Whatever your reason, embedding a form directly into an email makes it easier for your subscribers to respond.

Step 1: Create Your Google Form

First things first, you’ll need a Google Form. Create one that suits your needs.

Creating a Google Form is pretty straightforward. Head over to Google Forms, and either select a template or start a new form from scratch. Make sure to add all the necessary fields and questions you need.

Step 2: Get the Embed Code from Google Forms

Once your form is ready, click on the "Send" button and then on the "< >" icon to get the embed code.

You’ll be given an HTML code snippet. This is what you’ll need to embed the form into your Mailchimp campaign. You can adjust the width and height in this step, but it can also be modified later in Mailchimp if needed.

Step 3: Create or Open Your Mailchimp Campaign

Head over to Mailchimp and either create a new campaign or open an existing one where you want to embed the form.

If you’re starting a new email campaign, choose the type of campaign you want to send and go through the initial setup process. If you’re adding the form to an existing campaign, just open that campaign and navigate to the design section.

Step 4: Select the Code Block in Mailchimp

In the campaign builder, drag and drop a "Code" block where you want the form to appear in your email.

Mailchimp’s drag-and-drop editor makes it easy to add different types of content to your emails. The Code block is specifically designed for inserting HTML, like your Google Form embed code.

Step 5: Paste the Embed Code into the Code Block

Paste the Google Form embed code into the code block and adjust as necessary.

After pasting the code, you might need to tweak the height and width to make sure it displays correctly in the email. This might take a little trial and error, so don’t be afraid to send a few test emails to yourself.

Once you’ve completed these steps, your Google Form will be embedded in your Mailchimp campaign. When subscribers open the email, they’ll see the form and can fill it out right there and then.

Tips for Embedding Google Form in Mailchimp

  • Make sure your Google Form is set to collect responses.
  • Customize the width and height of the form for better email display.
  • Send a test email to yourself to ensure the form looks and works as expected.
  • Use a ‘Call to Action’ button in your email to draw attention to the form.
  • Consider the user experience on mobile devices, as many people check emails on their phones.

Frequently Asked Questions

Can I embed a Google Form in any type of Mailchimp campaign?

Yes, you can embed a Google Form in any type of Mailchimp campaign using a code block.

Will the form responses be saved in Mailchimp?

No, form responses will be saved in Google Forms. You can view them there anytime.

Can I customize the look of the embedded form in the email?

To an extent. You can adjust the width and height in the embed code, but styling options are limited within email clients.

What if the form doesn’t display correctly in the email?

Try adjusting the width and height in the embed code, and make sure you’re using a code block in Mailchimp.

Can recipients fill out the form within the email?

Yes, if the email client supports it. Some email clients may require users to click a link to fill out the form in a new tab.


  1. Create a Google Form.
  2. Get the embed code from Google Forms.
  3. Create or open your Mailchimp campaign.
  4. Select the Code block in Mailchimp.
  5. Paste the embed code into the Code block.


Embedding a Google Form in Mailchimp can elevate the way you interact with your subscribers by making it effortless for them to provide you with valuable information. Whether you’re looking to conduct surveys, collect feedback, or gather other types of data, embedding a form directly into your email campaign can significantly increase participation rates. It’s all about making the process as smooth and frictionless as possible.

Remember to design your form with the user in mind. Keep it clear, concise, and easy to navigate. A well-crafted form can lead to better quality responses and greater insights. And always test your embedded form in different email clients to ensure it’s displaying correctly and functioning properly across all platforms.

With our step by step guide, you’re now equipped to seamlessly embed Google forms into your Mailchimp campaigns. Go ahead, give it a try. The insights you gather might just be the key to taking your email marketing strategy to the next level.