How to Find UTM in Google Analytics: A Step-by-Step Guide

Finding UTM Parameters in Google Analytics

To find UTM parameters in Google Analytics, you need to navigate through a few specific areas within the platform. You’ll go to the "Acquisition" section, then to "Campaigns," and finally, you’ll be able to see your UTM parameters in the "All Campaigns" report. This will let you track where your traffic is coming from based on your custom UTM tags.

How to Find UTM Parameters in Google Analytics

In this section, we’ll walk you through the steps to locate your UTM parameters in Google Analytics. Whether you’re new to this or need a quick refresher, these steps will help you track your marketing campaigns effectively.

Step 1: Log in to Google Analytics

Log into your Google Analytics account.

Once you’re logged in, you’ll be on the homepage dashboard. If you manage multiple websites, select the appropriate property from the list.

Step 2: Go to the "Acquisition" Section

Navigate to the "Acquisition" tab on the left-hand side.

The "Acquisition" section is where you’ll find all the details about your website’s incoming traffic. It’s your go-to place for seeing how people are finding you.

Step 3: Click on "Campaigns"

Under "Acquisition," find and click on "Campaigns."

The "Campaigns" option will show you all the details of your marketing campaigns, including the traffic driven by your UTM parameters.

Step 4: Select "All Campaigns"

Click on "All Campaigns" under the "Campaigns" menu.

This section will give you a comprehensive view of all your campaigns, allowing you to see the performance of each one.

Step 5: Review Your UTM Parameters

Now you can see the detailed report of your UTM parameters.

Here, you will find columns that display your Campaign Source, Medium, and other UTM tags, making it easy to analyze the effectiveness of your marketing efforts.

After completing these steps, you’ll have a clear view of how your UTM-tagged links are performing. This will help you understand which campaigns are driving traffic and conversions, letting you make more informed marketing decisions.

Tips for Finding UTM Parameters in Google Analytics

  • Consistency is Key: Always use consistent naming conventions for your UTM parameters so they are easily recognizable in reports.
  • Utilize Custom Dashboards: Create custom dashboards to quickly access and analyze your UTM data.
  • Regularly Check Reports: Make it a habit to regularly check your UTM reports to stay updated on your campaigns’ performance.
  • Use URL Builders: Use URL builders to generate UTM parameters accurately and avoid errors.
  • Filter Your Data: Use filters to focus on specific campaigns, sources, or mediums for a more detailed analysis.

Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources.

Why are UTM parameters important?

They help you understand where your traffic is coming from, allowing you to see which campaigns are most effective.

Can I create UTM parameters manually?

Yes, but it’s easier and more accurate to use a URL builder tool.

Do UTM parameters affect SEO?

No, UTM parameters do not affect SEO. They are purely for tracking purposes.

How often should I check my UTM reports?

It’s a good idea to check your UTM reports at least once a week to stay informed about your campaign performance.


  1. Log in to Google Analytics.
  2. Go to the "Acquisition" section.
  3. Click on "Campaigns."
  4. Select "All Campaigns."
  5. Review your UTM parameters.


Tracking your UTM parameters in Google Analytics is essential for any effective digital marketing strategy. By following the steps outlined in this guide, you can easily find and analyze these parameters to understand better where your traffic is coming from and how your campaigns are performing.

With the insights gained, you can make smarter decisions, optimize your marketing efforts, and ultimately drive more success for your business. So go on, dive into those reports, and unleash the power of data-driven marketing! For more in-depth guides or advanced tips, consider exploring other resources or reaching out to digital marketing experts. Happy analyzing!